It takes just a split second to make a good impression on your guests, and lighting plays a huge part in this. The right hospitality lighting creates a warm, inviting, and friendly atmosphere that welcomes those entering your space. Get your lighting design wrong, and you could ruin a beautifully decorated area. Whether you run a hotel, restaurant, or bar, lighting design cannot be ignored. Here are some of the biggest reason to concentrate on both functional and attractive lighting for your business.
Increase mood with lighting design
When arriving late at night, lighting should be warm and welcoming to create a relaxing atmosphere for guests. For early hours of the day, plenty of daylight and white lighting will help your guests feel energised and awake, ready for the day. LED lighting can be used in harmony with lighting controls to offer a flexible lighting scheme. For example, dimmers can be installed to control the intensity of your lights and should be adjusted depending on the time of day. This allows for precise adjustment at night, resulting in a more restful sleep for guests staying in hotels.
If done correctly, hospitality lighting can influence the mood of your guests. Attractive, well-positioned lights encourage positive feelings, which helps build customer engagement, increase loyalty, and improve customer retention. Don’t underestimate the power of good lighting design.
Provide convenience with lighting design
Whether guests are concentrating on work, reading a book, or dining, the right lighting conditions must be provided to ensure good visibility for the task at hand. This is where task lighting becomes crucial. Lamps, ceiling pendants, and spotlights should be used appropriately to provide convenience for your guests.
Often at times, guests won’t consciously notice the lack of task lighting they’re being provided, but they’ll certainly appreciate the convenience of good lighting once they’ve experienced it. So, be sure to consult with an experienced lighting designer to help attract and retain customers for your business. Your efforts to provide a superior customer experience won’t go unnoticed.
Activate senses with lighting design
Great lighting enhances your guests’ senses, making your food, furniture, and décor more appealing. Take time to examine your hospitality lighting or consult with a lighting designer for a professional opinion on how inviting and engaging your lighting is.
Luxurious spaces with stylish furniture and décor can be presented beautifully with superior lighting design. Likewise, rich entrees and fancy desserts can seem even more appetising when the lighting is correct.
Improve energy efficiency with lighting
Businesses in the hospitality industry are some of the biggest energy consumers, and lighting plays a significant part in this. Installing motion sensors and other lighting controls can reduce energy consumption and therefore costs.
The role of a lighting designer is to determine how your business can save on its lighting energy, without sacrificing aesthetics and functionality of course. This can be done by replacing outdated fixtures with LED and OLED lights with the combination of lighting controls. Also, with the increase in pressure for greener solutions, installing eco-friendly lighting will ensure you meet growing customer demands.
When done properly, hospitality lighting can set your businesses apart from your competition. Don’t blend in with the crowd. If you’re looking to enhance your customers’ experience with hospitality lighting, contact us at Hampshire Light today to arrange your complimentary design consultation.